Thebes Higher Institute of Computer & Management Sciences - Maadi

Marketing

Program Mission

The marketing program seeks to prepare professional cadres equipped with modern marketing knowledge and skills through advanced programs that combine theoretical, applied and research aspects in order to meet the requirements of the labor market, contribute to the development of society and achieve the mission of Taiba Higher Institute for Computer and Administrative Sciences.

Program Aims

The program's objectives are clearly, understandably, and specifically formulated as follows:

To produce graduates who possess the technical, scientific, practical, ethical, and informational knowledge and skills that qualify them to use electronic communication technologies in marketing activities and in local and international business across all their various fields and activities, through familiarity with specialized concepts and methods that give them the ability to make decisions and solve various problems related to the market and its mechanisms.

 

Graduate specifications

The graduate should be able to:

  • Understand various administrative concepts in different types of business organizations and recognize individual behavior within the organization.
  • Understand the different functions of a project, electronic business systems, methods and techniques of e-commerce, and the strategic role of international marketing.
  • Be familiar with the programming methods used and the fundamentals of database creation and computer application packages in e-commerce.
  • Understand marketing concepts and recognize the importance of the marketing mix for various types of goods and services organizations, both internally and externally, and understand consumer behavior and its impact on the marketing decision-making process.
  • Be familiar with scientific research methods, logical thinking, and various forecasting, mathematical and statistical analysis methods using computers, and their applications in different marketing functions and e-commerce.